Why is Birchall Tea considered premium?

Birchall Tea is hand-picked from high-altitude estates and has won 91 Great Taste Awards. Its ethical sourcing and carbon-neutral production further enhance its premium status.

What are Prism tea bags?

Prism tea bags are plant-based and designed for a premium look and feel. They are ideal for smaller packs and are biodegradable.

Which Birchall tea is best for breakfast menus?

English Breakfast is robust and traditional, making it a perfect choice for breakfast menus.

Are Birchall teas sustainable?

Yes, Birchall teas are Rainforest Alliance certified, Fairtrade, and 100% carbon neutral, ensuring ethical and sustainable practices.

Can I use Birchall Tea in bulk for catering?

Yes, enveloped tea bags like Earl Grey are cost-effective for bulk use, ideal for catering businesses.

Birchall Tea and Your Coffee Business: Why Premium Tea Matters

By Espresso Repair • 6 February 2026 • 3 min read

Birchall Tea and Your Coffee Business: Why Premium Tea Matters

As a coffee shop owner, you already know the importance of offering high-quality beverages. But have you considered the role premium tea can play in your business? Birchall Tea, with its rich heritage and commitment to quality, is an excellent addition to any café menu.

This article explores why serving premium tea like Birchall matters, compares its tea varieties, provides tips for tea menu planning, and discusses profit margins. Let’s dive in and discover how Birchall Tea can elevate your coffee business.

Key Takeaways

Birchall Tea has a rich history and commitment to ethical sourcing.
Offering premium teas attracts sustainability-conscious customers.
Variety includes black, green, and herbal teas to suit diverse tastes.
Prism tea bags provide a premium presentation, while enveloped bags are cost-effective.
Tea menu planning helps maximise customer satisfaction and profits.
Premium teas offer competitive profit margins compared to coffee.

Why Birchall Tea is a Premium Choice

A Rich History

Birchall Tea is a fifth-generation family-run business founded in 1872 by Captain Birchall Graham. With over 150 years of experience, the brand is renowned for exporting high-quality East African teas. Their commitment to sustainable practices includes being the UK's first solar-powered tea facility.

Exceptional Quality

Birchall teas are hand-picked from high-altitude estates in East Africa, resulting in bright, full-flavoured brews. They are 100% carbon neutral and have won 91 Great Taste Awards since 2011, showcasing their dedication to excellence.

Ethical and Sustainable Practices

Birchall prioritises ethical sourcing with Rainforest Alliance and Fairtrade certifications. Their teas support sustainable farming, protecting the environment and communities. This aligns perfectly with the growing consumer preference for ethical products.

Birchall Tea Varieties

Birchall offers an impressive range of black, gr...